I think David’s was one of the first to bring to the tea world something completely different than what we are used to when we talk about tea. It’s like having a wide variety of sweet liquids, but you can actually infuse it yourself. They made it fun. People are hooked up to a brand that makes things that are different that what you usually get on the market. Makes me think of Apple. People are so hyped about it because of the brand and the fact that it looks and feels different than other brands out there. And just like David’s, for the same price, you can get much better. It’s all a marketing hell :O


